I drove past a redbox “box” tonight and was astounded at what I saw.
It was like a blockbuster (no pun intended) movie opening, on a Friday night at 7:30…..in Johnson City, TN… AT A WALGREENS!
What in the world?
RedBox has made the movie rental cool again by doing one simple thing, enchanting their customers.
Lets get a few things straight. Do they rent DVD’s, yes. Does the process take a couple minutes, yes. But they make you do it, outdoors, in the heat of day or cold of night. AND WE STILL DO IT.
Lets point out how they differentiate:
– They send you a friendly email the moment you rent a movie with your total and that they hope you enjoy your chosen title
– They send you an email the moment you return the movie, saying “thank you and we hope you enjoy “your title”
– The cost is inexpensive and consistent
– The choices are current and fresh
They have done an amazing job taking a dead business model and reviving it with enchanting features that are delighting their customers rental after rental after rental. Well done RedBox.