What to do about mobile commerce

Mobile commerce is everywhere now. It’s here, it’s growing and it’s not going anywhere.

But what do you do if your product is not very easy to buy over mobile?

According to a recent Inc. magazine article, there are over a billion smart devices on the planet and the American share grows everyday.

I have an iPhone and love it. Like many people, It has become more than a device to me. It’s an “everything” tool. It holds my email, calendar, food city value card (keyring app), my kids favorite tunes and Mickey episodes, the post office, my camera, my Dropbox, my magazines and the list goes on.

And I use it to purchase things. But only from sites that make it easy, such as amazon. So when will the BIG commerce sites catch up and make it REALLY easy to buy over mobile.

I guess what I am saying is, I am a marketer and I am ready for that day to come.

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