In this brilliant interview with Tony Robbins and marketing rock-star Marie Forleo, Tony makes an amazing point that has stuck with me since I heard it.

Tony says, and I am paraphrasing, “The greatest performers focus on outcomes, not activities.”

Too many leaders of corporations feel that activity, or “stuff” as I like to call it, is what is virtuous for their people to be doing.

I wholeheartedly disagree with this practice.

Businesses have objectives.  Most of the great ones have singular driving purposes, better known as their “why.”

My point, that I think Mr. Robbins makes so eloquently, is that businesses and the top ones at that, have a north star.

A clear objective.

The leaders should be driven by that singular driving purpose and dispense with activities that may make them feel good about the amount work their people are doing, but do not ultimately meet the vision for the company.

Noah Kagan, of AppSumo, SumoMe and tells a great story about when he worked at Facebook, he approached Mark Zuckerberg with some snazzy new way to make money.

No dice.

Mark responded with “does it help us grow.” That, if you are not picking it up, was Mark’s singular goal.  Growth.

Sure, he could have encouraged Noah to set up a meeting or take that next step but he knew that was the difference between working towards a singular outcome and “activities.”

I’m sure, led by Mark’s words, Noah woke up the next day and made his work about growth.


Jonah Hill’s great line from the movie Moneyball is a great example of having a metric that matters.  (Clip Below)

He states in the movie that “Your goal shouldn’t be to buy players, your goal should be to buy wins and to buy wins you need to buy runs.”

This happens in business everyday. We are so focused on “buying players” or focusing on the wrong metric, that we fill our days with activities that head up down the wrong path rather than focusing on what matters.

Baseball teams must win.  That is the mission and scoring runs on offense and giving up the least amount of runs on defense is the goal.

Tomorrow, focus on your singular goal, your north star.  Cut out the worthless activities that don’t meet it and you will be a step closer to ultimate success.



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