Tao of Sports Podcast

Recently I had the great opportunity to speak with, and be interviewed by, Troy Kirby, the Host of the very popular “Tao of Sports” Podcast and UC Davis Director of Ticket Operations.  We talked about many things including:

  • Brand Management
  • Social Media and its role in the marketing mix
  • Brand Slogans
  • The Connection Economy
  • Is traditional advertising dead?
  • And many more topics….

I hope you enjoy it! (audio download below or download here: http://goo.gl/fBsOz)

Audio Download from iTunes: http://itun.es/i6xj8Y2

Thanks for listening and reading!

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