Tao of Sports Podcast

Recently I had the great opportunity to speak with, and be interviewed by, Troy Kirby, the Host of the very popular “Tao of Sports” Podcast and UC Davis Director of Ticket Operations.  We talked about many things including: Brand Management Social Media and its role in the marketing mix Brand Slogans The Connection Economy Is […]

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I was there…

Capturing people’s imagination, their fascination and ultimately their loyalty comes from creating moments that makes them say “I was there.” There are so few moments in life, I am talking ones that can be counted on one hand, that you can tell your friends, family members (and hell even strangers) that you were in attendance. […]

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