I drove past a gas station the other day and their featured item was “a free fruit cup with salad.”
I did a double take.
Really? Your featured item, of all things, at a gas station, is a “free fruit cup with salad.”
This goes back to knowing your target.
The gas station would be better off featuring a free Slim Jim with every Mountain Dew purchase because their audience is not the salad crowd, that’s why people go to Panera.
All businesses should dig deep into their customer analytics and research and understand what makes their customers tick. What are their “triggers?” What are they yearning for.
When you key in on your customer’s triggers, that’s the tipping point and that’s when you can turn casual consideration and passive interest, into purchase.