One of my favorite blogs, Hubspot’s Inbound Marketing Blog, defines “above the fold” as:
A design term that originated in the printed newspaper days. “Above the fold” describes the part of a web page that the visitor can see without scrolling, and is usually considered the most important real estate on your page
Scroll tracking undeniably shows that anything below the fold gets a cold rating. Cold means less than 50% of your users actually go down there. That’s not good right?
So why have anything below the fold? Great question. Most sites were traditionally built on the old ideals of “get all of the information we need on the page, no matter how long it is.” Oh and “build as many pages as it takes to give an over abundance of information about us.”
This thinking has shifted to “get only what’s needed on the page, and keep it above the fold.”
Trust me, this is the way to go.
Now, some new age websites use an anchoring technique whereby they build a VERY Long 1 page website and put anchor links, or links at the top of the page that teleport you directly to the section you desire, which are all well and good but they still beg the question. Are you putting too much on your website?
Can you make it simpler and keep it in an area where no one has to scroll?
The answer is yes. Smart, responsive, web design today is built on the framework of never having the the end-user scroll and only putting the most important information and pages on your site. Period.
Go back to your site and ask the question, how can I simplify the information and keep everything and everyone above the fold.
Do this and your conversion rates and bottom line will rise, I guarantee it.