How to Write Better Headlines: Use CoSchedule’s Headline Analyzer

How to Write Better Headlines: Using Coschedule’s Headline Analyzer

How to write better headlines? How can you create a catchy headline without writing a list first of potential headlines for your latest article? Surely enough you can’t avoid the rather common words inserted in between the unique verbal choices. With writing apps all over the internet, how do you spot the right tool to help you? Have you spotted the problem in the headline (or headlines) that you just drafted?

Lo and behold! Presenting CoSchedule’s Headline Analyzer.

It is not the kind of writing app that would just you on what you did wrong. In fact the common words may be retained. But you need to spice them up plus pointers on how to write better headlines. Either you add common words, uncommon words, emotional words or power words. And Coschedule’s Headline Analyzer’s standards would be used to classify the words you used in the headline.

How to Write Better Headlines in 70 Characters or Less?

The standard character limit would be 70 characters. That’s half a tweet. If you have 4 or less keywords used for SEO purposes, chances are you have enough space to repeat that key phrase to fit the 70-character limit. It can be tricky in mentioning the key phrase without violating some grammatical rules. This is when the what/when/where/why/which gets useful for you. They become helpful when you know where you would like to take your reader.

Coschedule’s Headline Analyzer confirms one allegation towards certain writers. They get some readers clicking certain links with emotional titles. Because it still works. And now, writers who have mastered one of the tips from Coschedule’s Headline Analyzer have generated the best clickbaits. It doesn’t matter what the article as a whole contained. It immediately gets judged by the title alone. But this doesn’t mean you would disregard the rest of the tips about word choice on your headline.

How to Write Better Headlines By Counting the Words?

Common words should take at least 1/3 of your headline.

Uncommon words should take at least 1/5 of your headline.

One power word is enough for your headline depending on the power it already has.

Now how about emotional words? 1/10 of the headline works. Remember how a typical headline should not go beyond 70 characters? If, for example, it contains 9 words including prepositions, one or two words should be emotional. Words like “Awesome”, “Incredible” or “Must Have”. By this time you have sensed how the top dogs knew how to write better headlines.

How To Write Better Headlines Through Shock and Awe?

Interestingly, they gave advice on using some negative words once in a while for the sake of assembling a “clickbait”. Words like “Worst”, “Awful”, “Awkward” or “Rant” gets some netizens clicking your headline once it shows up on their social media feed. Phrases like “They’re Not Telling You”, “You Never Knew” or “Zero F**king Filter” bring forth the shock factor to get netizens clicking on your headline quicker than they should. You think list-type articles are going passe? Check headlines from, for example, Buzzfeed and Cosmo again. Shocking headlines serve its purpose before you even realize how blah or bad the article turned out to be.

Does the word character count factor in when it comes to Coschedule’s Headline Analyzer? Yes. That’s why Twitter was mentioned. It’s limited to 140 characters. If you’re trying to tweet an article, half the tweet would be occupied by the catchy headline. The rest of the space would be allotted to people you’d like to tag or hashtags you’d like to insert. That may be the reason behind Coschedule’s logic behind the analytical comments it gave on your suggested headline.

Also, Google likes long articles. They have software to measure your article in terms of SEO content from the headline down to your footnotes. It’s the kind of software that you face head-on with the help of Coschedule’s Headline Analyzer. It may be limited to the headline alone. But it’s a metric that you can address quick enough alongside the character count and word choice involved in assembling a headline.


When is it the easiest to assemble an article headline then with a helpful tool like Coschedule’s Headline Analyzer? When you already have an article. Sure, there’s a title there. But it can always be changed as long as you have not published your article. Let this tool help you harness and polish your headline-writing skills. Quality articles follow naturally sooner than you think it would. More information can be found by clicking here:

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