Analytics require action

 

I could literally look at Analytics all day. To give the backstory on that statement I will tell you that I am big into my own adult education right now.

Like the true nerd that I am I have been printing marketing white papers almost everyday and sit in bed at night and diligently read them and highlight them as if I have a term paper on the horizon.

But I do this because I am actually one of those strange people who like their marketing job and the learning and analysis that come with it.

But here’s where the rubber meets the road. White papers, seminars and yes data are only as good as the marketer who uses them.

So what I learned today is that my team and I can look at all of the pdfs and dashboards we want, but unless we take action because of those learnings, then we will be relegated to the back of the pack, and I simply refuse to run there.

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