Volume 2 – Andy Stanley
#2 – WHAT ARE WE DOING AND WHY ARE WE DOING IT?
What a great question.
Simplifies things doesn’t it?
Have you answered it today? Think about it, most of us go through our normal work day, be it entrepreneurial or corporate, and churn. We work hard on action items that we THINK are making our business more effective but this great two-part question can re-center us to what REALLY MATTERS.
What am I doing and why am I doing it?
- Is this project going to help us sell?
- Is this campaign going to help our brand?
- Do I need to be working on a logo or office space or do I just need to go tell someone, even one person, about my company and see if it floats?
Go back to your company objectives and then analyze your day and ask yourself, is this action what I should be doing and is it serving the greater goal of this organization.
Ponder that. Spend time with these questions. This exercise can be incredibly valuable and liberating.