6 Tools to Make Your Content Stand Out Online

6 Tools To Make

Content is something we pour ourselves into.

We research.  We interview.  We go through hours of experimentation and examination to make sure the content we share will be of value to the audience we are writing (or creating) for.

When that content is finished and ready for the world to see we want to put our best foot forward.   We not only want to present it in a way that we are happy with but we need to present it in way that ensures the most amount attention is paid to it.

There are many different tools to give your content it’s due attention, but today we will focus on six.


Make the customer the main character in your brand story

Who is the main character in your story? Is it you? Or is it your customer? Most of us would say “it’s my customer of course.” But are you lying to yourself? Let’s face it. We all struggle with making the story, our company story, about the customer because the default position of brands is […]

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[GUEST POST FROM SPECTRUM20.com] Beautiful sites start with beautifully crafted themes on elegantly developed infrastructures so your content can shine through and you can inspire your audience to action. Sexy web UX is attainable, but the first objective to developing any jaw-dropping site is the identifying your “why.” Almost think of it as a mission statement for […]

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[GUEST POST I DID FOR SPECTRUM20.com] Blogs can only stay alive with the promise of unique offerings and solid, well-written content.  Like any blog strives for, stickiness is only attained through convincing the end-user that your site worth coming back to. If you can acquire traffic and build a solid following, the next and most […]

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Hank Moody inspires me to Write, Find out why…

  Yes, Californication is a misogynistic, sadistic and downright disgusting piece of premium television at times, especially for this Christian man, but I can’t help but downright idolize Hank Moody, David Duchovny’s amazingly brilliant, egotistical, womanizing author/sociopath character on Showtime’s Californication. We all want to be the writer Hank is. He doesn’t care, write what […]

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If it matters, put it above the fold

One of my favorite blogs, Hubspot’s Inbound Marketing Blog, defines “above the fold” as: A design term that originated in the printed newspaper days. “Above the fold” describes the part of a web page that the visitor can see without scrolling, and is usually considered the most important real estate on your page Scroll tracking […]

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Web Optimization is all about putting things where THE CUSTOMER & THE BOTTOM LINE need them to be

Through countless hours of studying CrazyEgg Web Analytics (amazing tool, highly recommend)  for our company’s website, I have been able to acquire some great learnings that I will share with you over the next few blog posts. My goal is to help you so you can implement them on your web site as soon as […]

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3 Keys To Public Speaking Success and When to Have Necessary Endings

Dr. Henry Cloud was one of the best speakers at this year’s Chick-Fil-A Leadercast because of a few extremely fundamental public speaking tactics: Humor – Guy was funny and that loosens everyone up Ups and downs – He told you the challenge, then the solution – see Nancy Duarte Stories that resonate – Personal, funny […]

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EContent Live!


Just recently, I had the privilege to be invited on EContent Live for Econtent Magazine (can be found at econtentmag.com). EContent Live is a new series that will be exclusively held on Google+ Hangouts On Air (which worked awesome). The show was hosted by my good friend Jose Castillo and featured online content wizard and […]

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Does Your Idea Solve Someones Problem?

  Ideas. Everyone has them.  Is yours going to save the world? Maybe. Is mine? Maybe. But no one will ever know about these genius ideas unless you tell someone about them. I had one of those just recently.  That do all of the things that good ideas should do: Solve problems. My idea, my […]

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